I watched a video about it today. The video describes 2 aspects of game design, that, it should be engaging and it should be appealing. The first part refers to your involvement in the game, the techniques described in the video are ’toys’, an everyday object from our childhood which engaged us well when we were children and possibly still holds the same power, although one would be much less inclined to play with the toys in adulthood. The second part refers to some kind of introduction, like a promo video, which would create an initial interest, this promo should be able to do it well.
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